Category: Family Business

Murray Hogarth, Founder Pioneer Gas Stations

Pionneer Gas Founder

Interview with Murray Hogarth, Executive Chairman of Pioneer Petroleums, President and CEO of the Pioneer Group

Murray Hogarth launched the first Pioneer gas station in 1956. Today there are more than 150 Pioneer gas stations across Ontario.

Pioneer donates 1% of profits – not revenue to charity.

Murray Hogarth was instrumental in the formation of CAFE – the Canadian Association of Family Enterprises.

Pioneer is the largest independant gas station chain.

Murray Hogarth was voted the Entrepreneur of the Year by the Burlington Economic Development Corporation for 2010.


Insights from this interview:

“We wanted to beat the major oil companies at their game.”

“In the existing model, the customer was an interruption and the employee approached the customer with a bad attitude.”

“We introduced the first loyalty program – bonus bucks.”

“Where do you get innovative ideas? Listen to what your customer wants.”

“You have to have drive and a vision.”

“Insulate yourself from the risk.”


Click below to listen or download this 30-minute interview.

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Bay Gardens Funeral Home

Bay Gardens Funeral homes
Bay Gardens Funeral Homes

Interview with Jan Nichols, President of Bay Gardens Funeral Home in Burlington and Hamilton, Ontario.

This is not your standard funeral home. It’s exciting. It has high ceilings, a waterfall and videos screens.

Insights from this interview:
“The most successful opening of a funeral home in North America. Most are lucky to get 100 people to attend. We had over 800!”

“Rooms are named after waterfalls, plants or ponds instead of being called Salon A and Salon B.”

“People want food at a funeral – but not in the same room as the body or in the basement.”

“Reaching out to non-profit organizations and giving them free access to meeting rooms.”

Bay Gardens Funeral Homes


Click below to listen to this 30 minute interview

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