Interview with: Terrence (Terry) Flynn PhD, ARP FCPRS
Assistant Professor of Communication Management, McMaster University
President of CPRS (Canadian Public Relations Society) 2009-2010
President and CEO Frontline Corporate Communications, Nov 1993 – May 2007
Terry Flynn is a specialist in Public Relations, Corporate Communications and especially Crisis Management. He gained his initial communications experience with government then honed it while building his consulting company that provided communications guidance to corporations – especially those in crisis. He currently teaches university students how to become more effective communicators.
Insights from This Interview
Think about the bumps in the road
Things happen – trains wreck, planes crash and oil spills
People, systems and government cause crisis
I don’t like the term Spin Doctor because it’s about shading the truth
People are not necessarily good communicators
Talking is not necessarily communicating
We are multi-shifters – not multi-taskers
Corporate crisis handled well
The law now allows you to say “Sorry” without admitting guilt.
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Interview with Julia Piccioni, and Heather LoPresti – Co-chairs of Focus 2040
Julia and Heather are both students at MG DeGroote School of Business at McMaster University.
This is the fifth year for the Focus 2040 competition. This program is open to college and university students across Canada from any field of study. No charge to register.
Students are challenged to envision and predict then convey their thoughts about the workplace of the year 2040.
Description from the Focus 2040 website…
“It’s 2040. As you’re getting ready for work, you glance out your bedroom window and you ask yourself, “Who would have ever predicted the world to look like it does now?” The answer? You. You are the business leaders of tomorrow. You have the imagination to bring forth new ideas. You have the potential to change the world. Together, we must focus… because you are the future.”
Prizes of $5,000, $3,000 and $2,000 for the top three winners.
Corporate internships will be offered.
Additional benefits to students:
Opportunity to develop and demonstrate their abilities to think creatively, research, support their ideas and convey those ideas in writing and orally before a group
Connecting and networking with students, professors and corporate representatives
A bonus differentiating item for your resume
Deadline for this year’s competition to register is January 31, 2014
The final phase along with the announcement of the top contestants will take place at the Burlington Convention Centre on March 20, 2014.
Register or learn more at www.Focus2040.ca
Learn more about the founding partner, The Strategic Capability Network at http://www.scnetwork.ca/
Learn more at DeGroote School of business at
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