James Burchill, Business Fusion Marketing
James Burchill is CEO, Business Fusion Marketing and Founder of the Social Fusion Network.
About James Burchill
“C” Level Management Expertise
Prior to starting his own company, James was Vice President of IT & Consulting for an international management and recruiting firm in southern Ontario. There he lead numerous multi-million dollar development projects and managed a team of more than a dozen skilled web programmers and designers.
Born in England and now a Canadian citizen too, James has lived in Europe, Africa and Australia and along with credentials in public speaking, psychology, communications, automation and technology, James is a certified Neuro Linguistics Practitioner. He learned the craft of penmanship at England’s prestigious London School of Writing. James is a former member of Mensa (the high IQ society) and has the little badge somewhere to prove it…
Insights from the interview with James Burchill
It’s the People
Technology changes quickly and often and people mistakenly obsess on the technology
Instead they should start with the core of communication and that is people
It’s not about the technology, its how you can use it to connect at a richer level
We are a social species, we want to connect
Psychology is more important than technology
As a species we do not share information unless it has survival value. We remember information and stories that helps us survive.
Small business often sucks at marketing
Small business is seduced by the glitter of big corporate brands
They need to connect with their marketplace
A market is a conversation and it moves
Small Business and Social Media
Be authentic, reveal a flaw
Imperfection is attractive
Important to market on multiple channels
Combine old school face-to-face marketing with Social Media for best results
Social Fusion Network
I held an event that hosted over 500 people using Social Media to attract them
There are many networking groups – why dare to start another one?
We work on the Freemium model – making money from advertising
This started as an experiment and now has seven chapters
I wrote a business plan after we generated serious buzz, but the plan predicted failure
Look at business that is different from yours and steal ideas for your business.
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