Ron Foxcroft, Fox 40 & Fluke Transport
Insights from this inteview with Ron Foxcroft
About Ron Foxcroft
Wears at least three hats
Chairman & CEO Fluke Transport
Chairman, CEO and Founder Fox 40
Professional Basketball referee
Kicked out of high school
Trained to become a basketball referee
Paid 75 cents to referee his first game and told that he was lousy and would never make it as a referee.
Ten years later he refereed the basketball Olympic game
If you want to be respected, learn to listen.
Fluke Transport is the most challenging hat he wears. Trucking is not for the faint of heart. It is high volume with low profit and fraught with complications. It depends on people and trucks – both which occasionally break down.
I knew nothing about trucking before I bought the trucking company
How did he buy Fluke Transport with no money?
How did he add 20 trucks with no money?
Everybody has a hot button – a deal making button. It’s something other than money.
Entrepreneurs and Business Success
I didn’t want to work for a dumb boss.
Hire people smarter than you
No such thing as raw inborn talent. Entrepreneurs learn and grow. They are built.
My entrepreneurship qualities:
Drive to success
Fear of failure
Challenges are speed bumps. I had to practice overcoming speed bumps
Failure is a learning experience
My business approach was simple – revenue must exceed expenses
I’m 68 years old and work 100 hours a week. But it’s not work because its fun.
Contacts are everything. That’s why community involvement is important. Every person I meet is smarter than me in something.
When you work 20 hours a day it’s amazing what good luck comes your way.
You can buy a business even if you don’t have any money.
You need a business plan and a plan B and Plan C
You need a stable of mentors
You can’t be a winner without a team
Sometimes you have to have Onions
About Fox 40
The Fox 40 whistle is sold in 140 countries
The Fox 40 whistle was conceived out of frustration with the existing product
In Canada they don’t like change. We were selling in 35 countries before we sold any in Canada. The first Canadian customer commented that “I read about you in Sports Illustrated. If the Americans like you, it must be good.”
The whistle is sold in sports, marine and personal safety markets
More information about our guest
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