Tag: Branding

Public Speaking Myths & Lies

Public Speaker George Torok
Public Speaking Myths and Tales

Your host, George Torok, exposes the common and damaging myths and lies about public speaking. Too many lies are spread in the form of “advice” that hurt your speaking performance. George Torok exposes the lies, reveals the truth and tells you what to do to be a better public speaker.

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Some of the lies that George will expose and help you with:

  • Be humble during your introduction.
  • Start your presentation with a joke.
  • When you get nervous, stare at a spot on the back wall.
  • When you get nervious, imagine the audience in their underwear.
  • Don’t sweat the small stuff.
  • Dress casual.
  • Too much practice will make you look un-natural.
  • Apologize when you make a mistake.
  • Be sure to look serious.
  • Tell them everything you know about the topic.

Lies – all of them. Listen to discover why and what to do instead.

George reveals 15 top myths about public speaking. When you listen you might notice that number seven was left out. It’s a big one and will be covered another time.

Check out the free presentation resources here

Find answers to your questions about public speaking here

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Alan McLaren, Infinity Communications

Alan McLarenInterview with Alan McLaren, Co-CEO of Infinity Communications

Who is Infinity Communications?

Infinity is a full service communications agency specializing in public relations, branding and social media strategies.  We help our clients “Get Noticed and Stay Noticed”, through focused communication programs designed to build brand awareness and drive revenue growth.

One of the best ways to reach your target audiences is to use a combination of traditional public relations strategies offline, while leveraging social media and web strategies online.

We are living in a connected world and it is important to bridge the conversation both online and offline.

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Insights and excerpts from this interview with Alan McLaren of Infinity Communications

Purpose of marketing is building the brand to be top of mind.

Common mistake on the web is not connecting the dots.

Key question is, does more traffic mean more business? That is the bottom line.

Marketing is not scientific. One plus one does not equal two.

Half the time, we turn prospective clients away because the fit is not right.

Red Flag Deals was one of our proud success stories.

I hate doing the numbers – but you need to do that.

As Co-CEOs we each have our strengths and defined roles.

Interview on Business in Motion with radio show host George Torok

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Ken Tencer – SpyderWorks

90 % Rule by Ken TencerInterview with Ken Tencer, CEO of SpyderWorks & co-author of “The 90 Percent Rule

SpyderWorks is a strategic design firm. They are “stratical” – a blend of strategic and tactical.

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Insights from this interview with Ken Tencer

The 90% rule is based on doing the things that you are 90% capable. That lowers risk and cost.

I came from a family of entrepreneurs and always believed that I would be and entrepreneur.

The book is perfect for anyone who wants a practical way to grow their business.

The risk test is – could it put me out of business?

Don’t try to hit home runs.

Look for what the next 10% can offer you.

It’s not necessary to invent anything.

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Tom Beakbane

Tom Beakbank on Business in MotionInterview with Tom Beakbane, President and founder of Beakbane Retail Connections.

Beakbane Retail Connections is a marketing firm that helps business develop their brands and bring their products to the market.

Tom Beakbane started his company 23 years ago and employs 11 people. He was born in the UK and raised in Worchester – the same as the famous sauce.

Tom is a renaissance man. He lived in Kenya and France. He studied Neurophysiology and Bio-Chemistry and would sneak into art classes. He worked as a Sous Chef in southern France. Now his job in the kitchen is to wash up.

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Insights from this interview with Tom Beakbane

“What I love the most is when someone comes in with a raw idea.”

“Distilling complexity into a single message.”

“We like coming up with a good name.”

“The fewer things that you ask people to remember, the more likely they will remember it.”

“Our best client is passionate and open minded with a challenge.”

“Education is a foundation – not training for a job.”

“Words are merely buckets for creativity.”

“I hate cold calling but…”

“When we do a good job for clients they don’t need us anymore.”

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Small Business Branding

George Torok is a bestselling author of “Secrets of Power Marketing”.  He is the host of “Business in Motion” He is a specialist in helping small and medium sized business gain an unfair advantage over the competition.

George Torok offers insights and ideas for small and medium sized buisness on branding and building relationships.

http://www.powermarketingblog.com/

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Insights from this radio show

Branding might not be the answer to your marketing needs.

Big business spends lots of money on branding because they have no other choice.

Small and medium sized buisness can build relationahps instead.

Branding is only a second rate perverted relationship.

The magic words to building relationships are please, thank you and you’re welcome.

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Learn more about Power Marketing

Click below to listen to George Torok on small business branding

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Business in Motion Radio Show

George Torok BIM radio host
Host of Business in Motion

George Torok founded the radio show, Business in Motion in September 1995. As the host he has interviewed over 450 business leaders. We will publish selected shows on this podcast.

George Torok is the co-author of the bestseller, Secrets of Power Marketing. As a professional speaker he delivers keynote speeches, executive briefings and training programs on Power Marketing.

Contact George Torok     905-335-1997

George@Torok.com

My Podcast Alley feed! {pca-53cbb180541a1426fa5eb1652da7c832}

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