Interview with Alan McLaren, Co-CEO of Infinity Communications
Who is Infinity Communications?
Infinity is a full service communications agency specializing in public relations, branding and social media strategies. We help our clients “Get Noticed and Stay Noticed”, through focused communication programs designed to build brand awareness and drive revenue growth.
One of the best ways to reach your target audiences is to use a combination of traditional public relations strategies offline, while leveraging social media and web strategies online.
We are living in a connected world and it is important to bridge the conversation both online and offline.
Insights and excerpts from this interview with Alan McLaren of Infinity Communications
Purpose of marketing is building the brand to be top of mind.
Common mistake on the web is not connecting the dots.
Key question is, does more traffic mean more business? That is the bottom line.
Marketing is not scientific. One plus one does not equal two.
Half the time, we turn prospective clients away because the fit is not right.
Red Flag Deals was one of our proud success stories.
I hate doing the numbers – but you need to do that.
As Co-CEOs we each have our strengths and defined roles.
Interview on Business in Motion with radio show host George Torok
Click below to listen to, or download the interview with Alan McLaren.
SpyderWorks is a strategic design firm. They are “stratical” – a blend of strategic and tactical.
Insights from this interview with Ken Tencer
The 90% rule is based on doing the things that you are 90% capable. That lowers risk and cost.
I came from a family of entrepreneurs and always believed that I would be and entrepreneur.
The book is perfect for anyone who wants a practical way to grow their business.
The risk test is – could it put me out of business?
Don’t try to hit home runs.
Look for what the next 10% can offer you.
It’s not necessary to invent anything.
Click below to listen to this interview with Ken Tencer
Interview with Tom Beakbane, President and founder of Beakbane Retail Connections.
Beakbane Retail Connections is a marketing firm that helps business develop their brands and bring their products to the market.
Tom Beakbane started his company 23 years ago and employs 11 people. He was born in the UK and raised in Worchester – the same as the famous sauce.
Tom is a renaissance man. He lived in Kenya and France. He studied Neurophysiology and Bio-Chemistry and would sneak into art classes. He worked as a Sous Chef in southern France. Now his job in the kitchen is to wash up.
Insights from this interview with Tom Beakbane
“What I love the most is when someone comes in with a raw idea.”
“Distilling complexity into a single message.”
“We like coming up with a good name.”
“The fewer things that you ask people to remember, the more likely they will remember it.”
“Our best client is passionate and open minded with a challenge.”
“Education is a foundation – not training for a job.”
“Words are merely buckets for creativity.”
“I hate cold calling but…”
“When we do a good job for clients they don’t need us anymore.”
Listen to this radio interview below