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Ron Foxcroft, Fox 40 & Fluke Transport

Ron Foxcroft
Ron Foxcroft

Insights from this inteview with Ron Foxcroft

About Ron Foxcroft

Wears at least three hats

Chairman & CEO Fluke Transport
Chairman, CEO and Founder Fox 40
Professional Basketball referee

Kicked out of high school

Trained to become a basketball referee
Paid 75 cents to referee his first game and told that he was lousy and would never make it as a referee.

Ten years later he refereed the basketball Olympic game

If you want to be respected, learn to listen.

Fluke Transport

Fluke Transport is the most challenging hat he wears. Trucking is not for the faint of heart. It is high volume with low profit and fraught with complications. It depends on people and trucks – both which occasionally break down.

I knew nothing about trucking before I bought the trucking company

How did he buy Fluke Transport with no money?
How did he add 20 trucks with no money?

Everybody has a hot button – a deal making button. It’s something other than money.

Entrepreneurs and Business Success

I didn’t want to work for a dumb boss.

Hire people smarter than you

No such thing as raw inborn talent. Entrepreneurs learn and grow. They are built.

My entrepreneurship qualities:
Drive to success
Fear of failure

Challenges are speed bumps. I had to practice overcoming speed bumps
Failure is a learning experience

My business approach was simple – revenue must exceed expenses

I’m 68 years old and work 100 hours a week. But it’s not work because its fun.

Contacts are everything. That’s why community involvement is important. Every person I meet is smarter than me in something.

When you work 20 hours a day it’s amazing what good luck comes your way.

You can buy a business even if you don’t have any money.

You need a business plan and a plan B and Plan C

You need a stable of mentors

You can’t be a winner without a team

Sometimes you have to have Onions

About Fox 40

The Fox 40 whistle is sold in 140 countries

The Fox 40 whistle was conceived out of frustration with the existing product

In Canada they don’t like change. We were selling in 35 countries before we sold any in Canada. The first Canadian customer commented that “I read about you in Sports Illustrated. If the Americans like you, it must be good.”

The whistle is sold in sports, marine and personal safety markets

 

More information about our guest

Fluke Transport

Fox 40

Canada Basketball

Hamilton Community Foundation

McMaster Alumni Gallery

 

Click below to listen to or download this audio file

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