Tag: Online marketing

James Burchill, Business Fusion Marketing

James Burchill
James Burchill

James Burchill is CEO, Business Fusion Marketing and Founder of the Social Fusion Network.

About James Burchill

“C” Level Management Expertise

Prior to starting his own company, James was Vice President of IT & Consulting for an international management and recruiting firm in southern Ontario. There he lead numerous multi-million dollar development projects and managed a team of more than a dozen skilled web programmers and designers.

Internationally Traveled

Born in England and now a Canadian citizen too, James has lived in Europe, Africa and Australia and along with credentials in public speaking, psychology, communications, automation and technology, James is a certified Neuro Linguistics Practitioner. He learned the craft of penmanship at England’s prestigious London School of Writing. James is a former member of Mensa (the high IQ society) and has the little badge somewhere to prove it…

Insights from the interview with James Burchill


It’s the People

Technology changes quickly and often and people mistakenly obsess on the technology

Instead they should start with the core of communication and that is people

It’s not about the technology, its how you can use it to connect at a richer level

We are a social species, we want to connect

Psychology is more important than technology 

As a species we do not share information unless it has survival value. We remember information and stories that helps us survive.

Small Business

Small business often sucks at marketing

Small business is seduced by the glitter of big corporate brands 

They need to connect with their marketplace

A market is a conversation and it moves 

Small Business and Social Media 

Be authentic, reveal a flaw

Imperfection is attractive 

Important to market on multiple channels

Combine old school face-to-face marketing with Social Media for best results 


Social Fusion Network

I held an event that hosted over 500 people using Social Media to attract them 

There are many networking groups – why dare to start another one?

We work on the Freemium model – making money from advertising 

This started as an experiment and now has seven chapters

I wrote a business plan after we generated serious buzz, but the plan predicted failure 

Look at business that is different from yours and steal ideas for your business.

Related Links


Click below to listen or to download this file.


Tags : , ,

Alan McLaren, Infinity Communications

Alan McLarenInterview with Alan McLaren, Co-CEO of Infinity Communications

Who is Infinity Communications?

Infinity is a full service communications agency specializing in public relations, branding and social media strategies.  We help our clients “Get Noticed and Stay Noticed”, through focused communication programs designed to build brand awareness and drive revenue growth.

One of the best ways to reach your target audiences is to use a combination of traditional public relations strategies offline, while leveraging social media and web strategies online.

We are living in a connected world and it is important to bridge the conversation both online and offline.


Insights and excerpts from this interview with Alan McLaren of Infinity Communications

Purpose of marketing is building the brand to be top of mind.

Common mistake on the web is not connecting the dots.

Key question is, does more traffic mean more business? That is the bottom line.

Marketing is not scientific. One plus one does not equal two.

Half the time, we turn prospective clients away because the fit is not right.

Red Flag Deals was one of our proud success stories.

I hate doing the numbers – but you need to do that.

As Co-CEOs we each have our strengths and defined roles.

Interview on Business in Motion with radio show host George Torok


Click below to listen to, or download the interview with Alan McLaren.

Tags : , , ,

Evan Carmichael


Evan Carmicheal Entrepreneur
Evan Carmicheal

Interview with Evan Carmichael

, founder of EvanCarmichael.com – the online magazine for entrepreneurs. The site receives nearly 600,000 visitors per month. It has the world’s largest collection of interviews and stories about famous entrepreneurs.

Insights from the interview with Evan Carmichael:

“Donald Trump was our biggest target.”

“Entrepreneurs are arsonists, they like to light fires.”

“If you only had 24 hours to work on your business – don’t spend it all in one day. Instead spend one hour a day for 24 days.”

“If you check email in the morning, it ruins the rest of your day.”


Evan Carmichael

Click below to download or listen to this interview.

Tags : , , ,