Interview with: Terrence (Terry) Flynn PhD, ARP FCPRS
Assistant Professor of Communication Management, McMaster University
President of CPRS (Canadian Public Relations Society) 2009-2010
President and CEO Frontline Corporate Communications, Nov 1993 – May 2007
Terry Flynn is a specialist in Public Relations, Corporate Communications and especially Crisis Management. He gained his initial communications experience with government then honed it while building his consulting company that provided communications guidance to corporations – especially those in crisis. He currently teaches university students how to become more effective communicators.
Insights from This Interview
Think about the bumps in the road
Things happen – trains wreck, planes crash and oil spills
People, systems and government cause crisis
I don’t like the term Spin Doctor because it’s about shading the truth
People are not necessarily good communicators
Talking is not necessarily communicating
We are multi-shifters – not multi-taskers
Corporate crisis handled well
The law now allows you to say “Sorry” without admitting guilt.
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